Email marketing is so powerful. After working in the digital marketing field for 2 years, I learned that email marketing is so much more efficient in increasing your blog traffic as compared to organic social media posts. A successful email list with the right audience who are actually interested in reading your blog, would react better when you send them an email; as opposed to an Instagram post (with no direct link) addressed to 5k of your followers (who might not be following you for your blog content). You get what I’m saying?
I was going through my reading list the other day (I make it a habit to read 2-3 articles every day) and I found this very useful infographic from Campaign Monitor that highlights the 10 Email Marketing Do’s and Don’ts. I really loved the points mentioned on it so I decided to share it here with a little twist for us bloggers.
Basically, the top 10 Email Marketing Do’s and Don’ts for Bloggers are:
- Don’t buy an email list. Grow your email list through a sign-up form on your blog.
- Send your welcome email immediately after they subscribe.
- Be sure to include attention-getting preheader text to encourage higher opening rate!
- Segment your list based on their interest, don’t just send a generic email to everyone.
- Personalize your emails with first names!
- Make good use of automation tools to avoid one-off emails that leave your subscribers hanging.
- Use dynamic content address to subscribers of different preferences/gender/locations etc.
- Send emails based on subscribers’ time zone!
- Always, always check every element of your email before it’s sent.
- Make good use of the reporting tools to improve future emails!
These are some really simple pointers that can help you improve the email marketing for your blog. Good luck in creating your own successful email campaigns!